GetWhys, an innovative AI-powered customer intelligence platform based in Boise, Idaho, has announced an exclusive $5.2 million funding round, a significant boost to its mission of revolutionizing how businesses, including industry titans like Intel and Verizon, truly grasp their customers’ needs and motivations. This latest infusion of capital, described as a "seed II" round, underscores robust investor confidence in GetWhys’ unique approach to B2B buyer intelligence. It builds upon a previous $2.75 million "seed I" round secured in February 2025, bringing the company’s total funding to an impressive $8 million and setting the stage for accelerated growth and market expansion.

The "seed II" designation is particularly telling, indicating that GetWhys has not only validated its initial market hypotheses but has also demonstrated substantial progress and traction, warranting further investment from both new and existing backers. Leading this pivotal financing round was Epic Ventures, a firm known for identifying and supporting high-potential technology companies. Their leadership in this round signals strong belief in GetWhys’ technological prowess and market opportunity. Joining Epic Ventures were CEAS Investments and Portland Seed Fund, both contributing to the diverse financial support. Crucially, existing investors — Next Frontier Capital, Tuesday Capital, and Capital Eleven — also wrote additional checks, a powerful endorsement of the company’s performance and future prospects from those already deeply familiar with its journey and potential. This continued commitment from early supporters speaks volumes about GetWhys’ strategic execution and the perceived value of its platform.

At its core, GetWhys addresses a fundamental challenge for B2B companies: understanding the complex, often unstated, "whys" behind buyer decisions. The company has meticulously built and continuously maintains a proprietary, ever-expanding library of in-depth interviews with B2B software buyers across various industries and product categories. This dataset is far from static; it’s a living, growing repository of qualitative insights that compounds in value over time. What makes this data exceptionally powerful is its accessibility: GetWhys makes this extensive analysis searchable and instantly usable, transforming what would traditionally be disparate research reports into an actionable intelligence hub. Beyond its own curated library, GetWhys offers a crucial capability for its clients: the ability to integrate their own internal intelligence, such as sales call transcripts, customer support interactions, and product feedback, directly into the platform. This seamless integration allows companies to combine a broad, external view of buyer behavior with the granular details of their specific customer interactions, creating a truly holistic understanding.

The Boise-based startup then leverages advanced artificial intelligence to transform this rich blend of internal and external buyer research into "go-to-market-ready" intelligence. This isn’t just about data aggregation; it’s about sophisticated analysis that automates the most tedious and time-consuming parts of the research process. The AI can summarize hundreds of hours of transcripts or videos, extracting key themes, pain points, competitive insights, and decision-making criteria with remarkable speed and accuracy. The resulting intelligence is directly applicable for revenue teams, informing the drafting of compelling messaging, the creation of highly relevant content, and the development of sharp competitive materials. By providing clear, actionable insights into buyer psychology and market dynamics, GetWhys empowers sales, marketing, and product teams to operate with greater precision and effectiveness.

Philippe Boutros, CEO and co-founder of GetWhys, emphasizes the unique value proposition: "The interviews give teams access to insights that usually do not exist publicly or in their internal docs." He further highlights the platform’s dynamic nature, stating, "If a customer hits a gap, they can request net-new research, and we run and add those interviews back into the platform." This bespoke research capability ensures that GetWhys’ intelligence remains acutely relevant to its clients’ evolving needs and specific market challenges. Interestingly, Boutros points out a critical aspect of GetWhys’ methodology: it deliberately employs humans to gather the foundational information through interviews, while utilizing foundational large language models (LLMs) to perform the subsequent analysis. This hybrid approach marries the irreplaceable nuance and depth of human qualitative research with the unparalleled scalability and efficiency of AI, ensuring both accuracy and breadth of insight.

The caliber of GetWhys’ clientele speaks volumes about the platform’s efficacy and value. The startup proudly counts industry giants among its customers, including Intel, a global leader in computing innovation; Verizon, one of the largest telecommunications companies worldwide; Docusign, a pioneer in e-signature technology; Mission Cloud (part of CDW), a leading managed cloud services provider; and Commvault, a prominent data protection and management company. For these enterprises, understanding customer behavior isn’t merely a competitive advantage—it’s a strategic imperative. GetWhys provides them with the deep, actionable insights necessary to refine their product strategies, optimize their go-to-market efforts, and ultimately strengthen their position in highly competitive markets.

The journey to this point has been one of significant evolution, as detailed by Boutros. When he teamed up with college friends and former Intel software engineers Viet Phan and Tyler Honsinger to found GetWhys three years ago, the initial vision was "a rather different company." Boutros recalls, "We thought we were building a knowledge base for B2B buyers." However, through iterative development and keen market observation, they soon realized the potential for something far more transformative. Boutros’s own background was instrumental in this shift. While Phan and Honsinger honed their technical expertise at Intel, Boutros gained invaluable experience at a small market research consulting firm. This "opportunity he was grateful for" provided firsthand exposure to managing major clients like Amazon, Google, and Microsoft, and, crucially, taught him "what actually happens with research after the presentation." He witnessed the limitations of traditional, one-off market research projects, where valuable insights often remained siloed or quickly became outdated. These formative years, steeped in the practicalities and frustrations of conventional research, directly inspired the trio to conceive GetWhys.

The emergence of ChatGPT and the broader explosion of large language model-based startups presented both a challenge and an opportunity. Boutros noted, "Every person out there seemed to be starting some sort of large language model-based startup, including dozens in market research." However, GetWhys deliberately chose a different path. "All of them seem to be building some sort of tooling improvement, and we didn’t want to do that," he explained. The founders recognized that while LLMs excel at generating text, their utility is ultimately constrained by the quality and uniqueness of their input data. As Boutros articulated, "We thought, fundamentally, if LLMs are good at creating text, there are only two gold mines they’d ever be able to derive it from – the text on the internet or within a company’s proprietary data from sales calls." Having spent eight years conducting "many millions of dollars worth of qualitative market research," Boutros and Honsinger possessed a deep understanding of the undocumented insights that could only be uncovered through direct interviews. This realization sparked the core innovation: "We realized that we could build a research-based business with a new business model," Boutros stated. "Instead of collecting the same information time and time again for each customer, we could collect it once, and people could build off of that." This paradigm shift from bespoke, repetitive research to a continuously compounding, shared intelligence platform is what truly sets GetWhys apart.

While GetWhys opted not to disclose specific revenue figures, Boutros proudly revealed that the startup achieved more than 10x revenue growth last year, a testament to its strong product-market fit and effective go-to-market strategy. The company now serves "dozens" of customers, predominantly large enterprises, who subscribe to a flat annual platform fee, granting them unlimited access to GetWhys’ products and its invaluable dataset. This subscription model offers predictability for both GetWhys and its clients, fostering long-term partnerships built on continuous value. Looking ahead, Boutros acknowledged a key strategic focus for the current year: "One of the things we need to figure out this year is how to provide an offering for smaller organizations, since most of our customers tend to be large enterprises." This indicates a clear ambition to expand its market reach and democratize access to sophisticated buyer intelligence beyond the Fortune 500.

The investor community’s enthusiasm for GetWhys is palpable. Craig Jeppson, principal at Epic Ventures, articulated his firm’s rationale for investing, highlighting the founders’ extensive practical experience: "They spent a decade in the trenches of B2B market research. They understood that the bottleneck wasn’t the lack of data, but the speed and cost of turning that data into action." Jeppson was particularly impressed by the company’s rapid growth and competitive displacement. "When we saw them scale ARR 10x in nine months while displacing high-priced alternatives like GLG and Writer.com, it was clear they had captured lightning in a bottle. They aren’t just building a tool; they’re building a new operating system for GTM teams." This perspective underscores GetWhys’ potential to fundamentally reshape how go-to-market strategies are formulated and executed.

Erika Nash, a partner at Next Frontier Capital, echoed this sentiment, explaining her firm’s decision to double down on their investment. She praised GetWhys for demonstrating "a rare combination of speed, capital efficiency, and product depth early in its lifecycle." Nash further elaborated on the company’s distinct competitive advantage: "What sets GetWhys apart is its proprietary, continuously compounding dataset of verified buyer insights, combined with workflows that turn those insights directly into GTM outputs. Most AI tools rely on generic or public data – GetWhys is grounded in real customer conversations, which leads to more accurate and actionable outputs." This emphasis on authentic, verified, and deeply qualitative data, then amplified by AI, positions GetWhys as a leader in delivering truly actionable intelligence rather than just aggregated information.

In an increasingly competitive global landscape, where customer understanding is paramount, GetWhys’ innovative platform stands out. By bridging the gap between raw data and actionable intelligence, and by combining human qualitative depth with AI-driven scale, GetWhys is not merely a tool but a strategic partner for companies aiming to deepen their market understanding and accelerate their revenue growth. With this new round of funding and the continued confidence of its investors, GetWhys is well-positioned to expand its proprietary dataset, enhance its AI capabilities, and empower even more enterprises to truly understand the "whys" behind their customers’ decisions, thereby shaping the future of B2B go-to-market strategies.