Austin, Texas – Luxury Presence, a pioneering force in AI-powered marketing solutions tailored specifically for the real estate sector, has successfully secured $22 million in a Series C funding round. This significant capital infusion, led by the renowned Bessemer Venture Partners, was exclusively shared with Crunchbase News, underscoring the growing investor confidence in the company’s innovative approach to empowering real estate professionals. This latest round propels the company’s total equity raised to an impressive $74 million since its inception in 2016, marking a pivotal moment in its mission to revolutionize how high-end real estate agents, teams, and brokerages cultivate and expand their businesses.

The journey of Luxury Presence began with a striking observation by its CEO, Malte Kramer. During an encounter with the legendary luxury real estate agent Jade Mills – a figure credited with facilitating an astounding $9 billion in sales over her illustrious, decades-long career – Kramer was deeply impressed by her achievements but equally struck by the systemic inefficiencies she faced. He noted Mills’s "burden of outdated tools," a common plight among even the most successful agents who often grapple with fragmented, manual, and time-consuming marketing and client management processes. This realization ignited Kramer’s vision: to construct a sophisticated "growth platform" designed to streamline and amplify how top-tier real estate professionals generate leads, nurture client relationships, and uncover new and repeat business opportunities.

At its core, Luxury Presence has meticulously crafted a platform that addresses the unique demands of the luxury real estate market. Initially, its offerings focused on providing agents with the tools to build premium, brand-aligned websites that reflect the exclusivity and professionalism their clients expect. Beyond aesthetics, the platform furnished them with advanced marketing functionalities, enabling agents to project a sophisticated digital presence and execute targeted campaigns. However, the company’s ambition extended far beyond just digital storefronts and basic marketing. Recognizing the transformative potential of artificial intelligence, Luxury Presence has consistently integrated cutting-edge AI capabilities to deliver a more comprehensive and proactive solution.

A key highlight of this funding round is the company’s strategic move into the CRM (Customer Relationship Management) space, with the imminent launch of "Presence CRM" in February. Kramer describes this new product as an "AI-powered relationship engine" specifically engineered to unearth "hidden deals" within real estate agents’ existing networks. This innovative CRM aims to move beyond traditional contact management, leveraging advanced algorithms to analyze relationships, predict client needs, and proactively identify opportunities that might otherwise go unnoticed. It promises to transform an agent’s network from a static database into a dynamic, opportunity-rich ecosystem.

Luxury Presence has already established a robust footprint within the industry, boasting a formidable client base of more than 17,000 real estate businesses, which collectively represent over 87,000 individual real estate agents. This widespread adoption is a testament to the platform’s efficacy and the value it delivers. Looking ahead, the company projects an impressive 40% Annual Recurring Revenue (ARR) growth for 2025, a strong indicator of its upward trajectory and market demand. Furthermore, Kramer revealed that the company is nearing profitability, a significant milestone that underscores its sustainable business model and efficient operations in a competitive tech landscape.

The Series C financing round saw strong participation from a diverse group of investors, reflecting broad confidence in Luxury Presence’s vision and execution. Alongside lead investor Bessemer Venture Partners, the round included contributions from NextEquity Partners, GSBackers, and TriplePoint Capital. Notably, the very inspiration for the company, luxury real estate agent Jade Mills, along with her husband Adam Mills, also participated in the equity raise, reinforcing their belief in the platform’s potential. In a strategic move to bolster its financial position and accelerate growth initiatives, Luxury Presence also secured a $15 million debt facility from J.P. Morgan, providing additional capital flexibility.

With this latest funding, Luxury Presence’s total equity raised since its founding in 2016 now stands at $74 million. The company has attracted high-profile investors throughout its journey, including Zillow co-founder Spencer Rascoff, whose involvement speaks volumes about the perceived market opportunity and the caliber of Luxury Presence’s leadership. While the company opted not to disclose its precise valuation, Kramer indicated that this financing round represented a "significant up round" compared to its Series B-1 raise in August 2023, signaling substantial growth and increased investor confidence in its market position and future prospects.

This significant capital injection arrives at a moment when the broader venture funding landscape for real estate technology startups, often referred to as PropTech, is exhibiting signs of a cautious but notable rebound. After a period of contraction, the sector is beginning to attract renewed investment. Crunchbase data indicates that in the most recently reported period, global real estate-related startups secured approximately $10.4 billion in seed- through growth-stage financing. While this figure remains significantly lower – down 55.7% – compared to the peak funding year of 2019 and the venture funding spike of 2021, it marks a promising increase from the $9 billion raised in the preceding year, suggesting a renewed appetite for innovation within real estate.

AI is not a nascent addition to Luxury Presence’s product suite; rather, it has been a foundational element of its evolutionary strategy. Approximately two years ago, the company unveiled "Presence CoPilot," an AI-powered assistant designed to streamline client service tasks, such as automatically taking detailed notes during listing appointments, thereby freeing up agents to focus on client interaction. Building on this success, last year saw the launch of a revolutionary product aimed at real estate marketing. This offering introduced a "fully autonomous team" of AI agents capable of handling complex marketing functions, including SEO blogging to enhance online visibility and managing paid advertising campaigns and budgets with optimized efficiency.

Kramer articulated particular excitement regarding the company’s new "Presence Platform," which he described as being built upon a sophisticated data and intelligence layer. This foundational layer is engineered to capture a comprehensive "behavioral picture" of an agent’s entire network, moving beyond simple contact information to understand client interactions, preferences, and potential life events. "We help agents market themselves and their properties, and we help them get more opportunities out of the existing network," Kramer explained in an interview with Crunchbase News. "And the new CRM helps them uncover opportunities within their existing sphere that they otherwise would not know about." This holistic approach ensures that agents are not just reacting to client inquiries but proactively engaging with informed insights.

The platform’s analytical prowess is further enhanced by its integration of rich, third-party data sources. This includes valuable information such as property records, crucial life events (like marriages, births, or career changes that might trigger a move), and shifts in estimated net worth, all of which can be powerful indicators of potential real estate needs. By intelligently analyzing hundreds of millions of behavioral signals from both first-party and third-party data, Luxury Presence’s AI can predict with remarkable accuracy who is likely to enter the real estate market, often before they even exhibit overt intent. Beyond prediction, the system goes a step further by drafting personalized outreach messages, crafted in the agent’s unique brand voice, ensuring that communication is both timely and authentic.

"With this combined intelligence, our CRM can predict who is likely to enter the real estate market before they show any visible intent, which then tells the agent exactly who to contact, when, and with what message," Kramer asserted, highlighting the predictive and prescriptive power of the platform. This capability represents a paradigm shift from reactive to proactive client engagement, giving Luxury Presence agents a distinct competitive edge by enabling them to be the first point of contact for emerging opportunities.

In a market crowded with various PropTech solutions, Luxury Presence differentiates itself significantly from competitors such as BoomTown, MoxiWorks, and Agent Image. Kramer emphasizes that the company’s key advantage lies in its ability to unify a multitude of functions that traditionally run on "fragmented systems." In conventional setups, real estate agents often rely on manually inputting data across disparate platforms, laboriously orchestrating follow-ups, and individually managing their marketing efforts. Luxury Presence consolidates these critical operations into a single, intelligent platform, reducing administrative burden and enhancing efficiency.

The tangible benefits for agents using Luxury Presence are substantial. By providing a cohesive, AI-driven ecosystem, the platform empowers agents to operate with greater efficiency, intelligence, and foresight. The result, Kramer states, is that agents leveraging Luxury Presence not only grow their businesses faster but also close a higher annual transaction volume compared to their peers operating in the same competitive markets. This direct impact on revenue and market share solidifies Luxury Presence’s value proposition as an essential tool for modern real estate professionals.

Luxury Presence operates on a flexible SaaS (Software as a Service) subscription revenue model, designed to cater to the diverse needs of its client base. It offers tiered plans specifically tailored for solo agents, growing teams, and large enterprises, ensuring scalability and comprehensive support regardless of an operation’s size. Reflecting its advanced AI capabilities, the company has also introduced a usage component to its pricing structure. This component is based on the extent to which its AI actively engages in conversations with leads on behalf of the agent, aligning costs with the direct value generated by the AI’s proactive engagement and lead nurturing.

Byron Deeter, a distinguished partner at Bessemer Venture Partners, reiterated the firm’s profound conviction in Luxury Presence, noting that this Series C round marks the third time Bessemer has invested in the company. "From the beginning, we believed Luxury Presence was uniquely positioned to reinvent one of the world’s oldest and largest industries," Deeter commented via email. He drew compelling parallels between Luxury Presence and other highly successful vertical AI and SaaS companies that Bessemer has backed, including Shopify in e-commerce, Procore in construction, Toast in restaurants, and ServiceTitan in field services. Deeter expressed confidence that Luxury Presence possesses the same transformative potential within the vast and complex real estate market, positioning it as a future leader in vertical SaaS innovation.

As Luxury Presence embarks on this next phase of growth, armed with significant capital and a clear vision, its impact on the real estate industry is poised to expand dramatically. By continuously refining its AI-powered platform and introducing groundbreaking products like Presence CRM, the company is not merely providing tools but building a comprehensive ecosystem that redefines how real estate agents connect with clients, identify opportunities, and ultimately achieve unparalleled success in an increasingly digital and data-driven world. The future of high-end real estate marketing, driven by intelligent automation and predictive insights, is undeniably being shaped by Luxury Presence.